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How to Raise Fund For Business in India: Top 10 Sources

Starting a business in India is like embarking on a spicy adventure through a bustling bazaar. However, even the most exciting journeys require a map, and in the business world, that map is often made of rupees. So, the big question is: “How to Raise Fund For Business in India?” Fear not, intrepid entrepreneur! In this guide, we’ll unravel the mystique surrounding business funding in India and present you with the Top 10 Sources that can turn your entrepreneurial dreams into a reality.

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How to Raise Fund For Business in India

Bootstrapping: Strapping Up Your Own Boots!

Ah, the classic tale of self-reliance! Bootstrapping is like starting a fire with just twigs and determination. This approach involves using your savings, maxing out credit cards, or selling your vintage record collection to fund your business. It’s not for the faint of heart, but for those with true grit, it’s a path to complete ownership and control.


  • Independence and control
  • No need to pitch to investors
  • Quick decision-making


  • Limited funds
  • Personal financial risk
  • Potential stress on personal relationships

Angel Investors: Wings of Fortune

Angels aren’t just celestial beings; they’re also affluent individuals looking to invest in promising startups. These heavenly benefactors offer financial support and invaluable mentorship, guiding you through the stormy seas of entrepreneurship.


  • Expert guidance
  • Potential for quick decision-making
  • Access to networks


  • Equity dilution
  • Limited investment amount
  • Finding the right angel can be challenging

Venture Capital: Investing in the Future

Venture capitalists are like venture superheroes, swooping in with capes made of cash. These firms invest in high-potential startups in exchange for equity. It’s like having a financial partner who believes in your superhero abilities.


  • Large funding amounts
  • Industry expertise
  • Networking opportunities


  • Equity dilution
  • Rigorous due diligence
  • Loss of control

Crowdfunding: The Power of the Crowd

In the age of the internet, why not let the crowd be your financial cheerleaders? Platforms like Kickstarter and Indiegogo allow you to present your business idea to the public, attracting small contributions from a large number of people.


  • Access to a broad audience
  • Validation of concept
  • Potential for viral success


  • Time-consuming
  • Not suitable for all businesses
  • Campaign management required

Government Schemes: Red Tape, Green Money

India’s government is no stranger to promoting entrepreneurship. Numerous schemes and grants are available for budding businesses. From the Stand-Up India scheme to the Mudra Yojana, the government has a chest of treasures waiting for the right entrepreneurial pirate.


  • Non-equity funding
  • Support for specific sectors
  • Lower interest rates


  • Bureaucratic processes
  • Eligibility criteria
  • Limited availability

Bank Loans: Traditional, Yet Reliable

Old is gold, they say, and so are bank loans. While not as glamorous as venture capital, banks provide loans with fixed interest rates and structured repayment plans.


  • Structured repayment
  • Lower interest rates
  • Wide availability


  • Collateral required
  • Stringent eligibility criteria
  • Lengthy approval process

Peer-to-Peer Lending: Borrowing from Buddies

Picture this: a digital marketplace where you borrow from individuals rather than traditional financial institutions. Peer-to-peer lending platforms connect borrowers with lenders, creating a win-win situation for both parties.


  • Quick approval process
  • Diverse loan options
  • Lower interest rates


  • Limited borrowing amounts
  • Relatively new concept
  • Risk of default

Corporate Sponsorship: Get Your Logo on the Playing Field!

If you have a unique selling proposition that aligns with a company’s values, corporate sponsorship could be your golden ticket. Businesses often sponsor startups in exchange for exposure, creating a mutually beneficial relationship.


  • Non-dilutive funding
  • Brand exposure
  • Potential for long-term partnerships


  • Limited to specific industries
  • Dependency on sponsor’s success
  • Negotiation challenges

Business Incubators and Accelerators: Hatch and Hurdle

Incubators and accelerators are like the fairy godmothers of the startup world. They provide not only funding but also mentorship, office space, and access to networks.


  • Mentorship and guidance
  • Networking opportunities
  • Resources and infrastructure


  • Equity dilution
  • Time-limited support
  • Competitive selection process

Private Equity: Beyond the Stock Market

Private equity firms are the big players in the financial world, investing in established businesses with the potential for substantial growth. While they may not be the go-to for startups, they are a force to be reckoned with for businesses looking to scale.


  • Significant funding amounts
  • Strategic guidance
  • Global reach


  • High equity dilution
  • Stringent investment criteria
  • Exit strategy challenges


Q1: Can I use multiple funding sources simultaneously?

Absolutely! Many entrepreneurs combine different funding sources to meet their financial needs.

Q2: How do I attract angel investors to my business?

Craft a compelling business pitch, showcase your passion, and highlight the potential returns on their investment.

Q3: Are government schemes applicable to all industries?

No, government schemes often cater to specific sectors, so it’s crucial to research and find the ones relevant to your business.

Q4: What’s the difference between an incubator and an accelerator?

Incubators focus on early-stage startups, providing foundational support, while accelerators are geared towards scaling businesses quickly.


Congratulations, you intrepid entrepreneur! Now armed with the knowledge of the Top 10 Sources to raise funds for your business in India, you’re ready to set sail on the sea of opportunities. Remember, each source has its pros and cons, so choose wisely based on your business needs and goals. Whether you’re strapping on your own boots or seeking the wings of angels, may your entrepreneurial journey be as vibrant and diverse as the streets of an Indian bazaar. Happy funding!

Shitanshu Kapadia
Shitanshu Kapadia
Hi, I am Shitanshu founder of I am engaged in blogging & Digital Marketing for 10 years. The purpose of this blog is to share my experience, knowledge and help people in managing money. Please note that the views expressed on this Blog are clarifications meant for reference and guidance of the readers to explore further on the topics. These should not be construed as investment , tax, financial advice or legal opinion. Please consult a qualified financial planner and do your own due diligence before making any investment decision.