Top Skill – Which skill leads to the success of the business?
Let’s do one simple exercise – Close your eyes, take out two minutes & think of the Number one skill that is required by a young entrepreneur for the success of a business?
Your answer could be –
- Management
- Finance
- Leadership
- Negotiation
- Marketing
- Sales
I am sure that your answer is either management or leadership.
But, you know what the number one skill in business is the ability to sell.
Yes, the ability to sell. The more you sell more you gain.
Top Skill for the Success of Business – Ability to Sell
There’s no relationship between being good at what you do, and getting paid.
There’s a huge relationship between being good at what you do, being able to sell, and getting paid.
Some of the highest paid people in the world, they’re not the best at what they do.
They’re the best at selling what they do. The most successful entrepreneur in the world is successful because they are sellers.
You should be the number one salesperson for your company.
Let’s take some examples.
Examples of Greatest Salesperson cum Entrepreneurs
Steve Jobs – Founder of Apple
Steve Jobs was the number one salesperson for Apple.
He knew how to sell products he created. Remember the day (9th January 2007) when the product announcement of the iPhone was done for the first time.
Do you think that it was a product announcement?
No – It was a sales presentation.
He was selling the iPhone to the world for the first time.
Michael Dell – CEO of Dell
Michael Dell is another example. Michael Dell has all quality of a good salesperson.
You may not be knowing that Dell showed signs of greatest salesperson from an early age. In high school, he was making $18000 per year by selling newspaper subscriptions.
The company dell is doing extremely well and making a lot of profit by sales.
Elon Musk – CEO of Tesla Motors
Elon Musk is one of the most effective salesmen of Tesla.
You might have seen Tesla Cybertruck electric pickup truck unveil event by Musk.
The unveil event of Cybertruck was not a launch event it was a sales presentation. Where features of a truck in terms of speed, security, and ballistic capabilities were showcased by Musk.
Now you must agree with me that the Number one skill is sales. Does that make sense?
After sales the skills that come are financial literacy, being able to refine in financial statements, leadership, negotiation, marketing, and many more.
How to sell as a Sales Person?
Sale is the finest art. Every entrepreneur must learn this art. If you are a young entrepreneur you should learn sales. To help you, I have written an article on – 3 Proven Sales Techniques that can help you to sell anything to anyone anytime.
Now let me explain to you with examples –
Suppose as an entrepreneur, I have a product & I need to sell to the marketplace.
The first thing I need to do for preparing a sales pitch is to find out –
- How customer will be interested in my product?
- Why customer will buy my product?
Say, if I need a loan for my business –
- I need to sell the banker why they should loan me the money to expand or to start my business?
- If I have vendors, I need to sell my vendors, why don’t you give me better terms.
- If I have employees, I need to sell my employees why they should perform, why they should follow me and follow my mission and go where I see the vision I want to go.
Sales mean a convincing customers to buy.
Suppose as a sales person of water and I want to convince you that – you should drink eight glasses of water a day for your wellbeing.
Now, although you might say I don’t have time. I don’t drink it’s too inconvenient. I have to go to the bathroom too many times.
I need to overcome those objections and convince you, that you should drink eight glasses of water a day and my company provides the best water.
The cleanest water and to make that sell. You may not even know you need it yet.
But it’s my job to educate you on why you need it. There’s certainty and then you drink eight glasses of water a day your health improves.
That’s the difference so, you can help anybody if you don’t sell them. You can help them if you don’t sell them.
Power of Positioning – Proven Formula for Success in Business
You are selling every day, period.
That’s our number one skill that we need. And yet, most entrepreneurs if you ask them so why should I buy your thing?
‘Because it’s good. And then they go on and they don’t know anything about it.
Not that it’s not their fault. It’s just they’ve never thought about how to sell?
I have seen one common thing in many young entrepreneurs.
- They can’t articulate it.
- They can’t sell it.
That’s a problem, right?
If you can’t even sell what you do, then how do you, and how do you get your people to sell what you do?
It’s impossible.
Why Sales is not considered a Good Profession?
One of the most common problems when it comes to selling is the mindset.
Sales is considered as a bad word by many people. When I say the word sales what comes to your mind?
- Door to door delivery
- Snake Oil
- Stymie
- Salesman
What else?
Most people don’t like sales. For them, sales is like a dirty word.
- I don’t want to be a salesperson.
- I don’t want to sell anything.
If you don’t want to be a salesperson, you are broke.
Why? Because –
- Sales = Number One skill.
- Sales = Income
- Sales = Money
No sales mean no income & without sales you are broke.
So sales is not a dirty word. It’s one of the noblest professions in the world.
Conclusion
The key learnings from the discussion here are –
- The top Skill required for the success of a business is the ability to sell.
- Sales mean Income. No Sales means no Income.
- To sell you should know how to convince your customer.
- Sales is one of the noblest professions in the world.
If you are convinced that sales is the top skill required to grow your business share this article with your friends and colleagues on Facebook, Instagram, and WhatsApp.
Allow them to learn a top skill for business – The ability to sell.
