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How to Register as an Amazon Seller in India?

So, you’ve decided to dive into the vast ocean of e-commerce and join the bustling community of Amazon sellers in India! Congratulations on taking the plunge into the world of online entrepreneurship. Now, the crucial first step is figuring out how to register on Amazon as a seller in India. Don’t worry! This comprehensive guide will walk you through the process, demystifying the steps and providing you with the insider scoop.

amazon seller india

Setting the Stage: Why Amazon?

Before we jump into the nitty-gritty of registration, let’s take a moment to appreciate why Amazon is the chosen stage for your entrepreneurial debut. Amazon, a pinnacle in the realm of online markets, stands as the leading choice for both buyers and sellers. Boasting the title of the largest online retailer in the United States, Amazon has invested over 2 billion US Dollars in nurturing its Indian counterpart – Amazon India. Since its inception in 2013, Amazon India has evolved into a vast platform, facilitating the sale of millions of products.

With its extensive customer base, robust logistics, and a user-friendly interface, Amazon offers a golden ticket to reach a massive audience in India. The potential for growth is staggering, making it the ideal platform to kickstart your business.

Embarking on the journey to become an Amazon India Partner is a strategic move for businesses seeking widespread recognition. In this article, we delve into the intricacies of the process, guiding you on how to seamlessly sell your products through Amazon.

Amazon provides a stellar internet-based business platform, allowing businesses to swiftly establish a nationwide presence. The platform spans various product categories, from digital accessories to lifestyle goods, providing sellers with a diverse market to explore.

Selling your products on Amazon comes with a multitude of advantages, surpassing the challenges of launching a new e-commerce website. Amazon takes charge of building, developing, and maintaining the online marketplace, along with handling payment processing, logistics, and marketing for its sellers.

Contrastingly, establishing an independent e-commerce website involves grappling with logistical complexities, marketing strategies, and payment processing hurdles.

Step-by-Step Guide: How to Register as an Amazon Seller in India?

Navigate to the Amazon Seller Central

The first pitstop in this adventure is the Amazon Seller Central. Open your preferred browser, type in ‘Amazon Seller Central India,’ and hit enter. Once you’ve landed on the Seller Central page, buckle up for a ride filled with possibilities.

Create Your Amazon Seller Account

Click on the ‘Register Now’ button and embark on the journey of creating your Amazon Seller Account. Here, you’ll be prompted to enter your email address, a password (make it a strong one!), and choose a unique seller name that resonates with your brand. Fill in the required information, agree to the terms and conditions, and voila – you’ve officially initiated the registration process!

Verify Your Email

Amazon values security, and so should you! Head to your email inbox, where you’ll find a verification email from Amazon. Click on the link provided to verify your email address. This step ensures that you are the rightful owner of the email account linked to your seller profile.

Complete Your Seller Profile

Now that your email is verified, return to Seller Central and complete your seller profile. This is your chance to shine! Provide accurate and appealing information about your business. Add a catchy bio, a profile picture, and any relevant details that will make customers trust and choose you over the competition.

Choosing the Right Business Entity

For optimal protection and ease of initiation, it is advisable to register as an LLP (Limited Liability Partnership), OPC (One Person Company), or Private Limited Company. These entities offer limited liability protection, a crucial aspect in the realm of online commerce.

Choose a Selling Plan

Amazon offers two selling plans – the Individual Plan and the Professional Plan. The Individual Plan suits those who plan to sell fewer than 40 items per month, while the Professional Plan caters to high-volume sellers. Choose the plan that aligns with your business goals and aspirations.

Add Your Bank Account Details

Let’s talk money! In the ‘Seller Account Information’ section, you’ll need to add your bank account details. Amazon needs a place to send the revenue you’ll be earning from your sales, right? Ensure that the information is accurate to avoid any hiccups down the road.

Tax Information

Nobody likes taxes, but they are an unavoidable reality. Complete the tax information section, providing the necessary details to comply with Indian tax regulations. Amazon needs this information to process payments and maintain a transparent system.

Product Listings

With the administrative tasks out of the way, it’s time to showcase your products. Create compelling product listings with eye-catching titles, detailed descriptions, and high-quality images. This is your virtual storefront – make it shine!

Listing your products on Amazon is a straightforward process. Once a customer makes a purchase, you receive a notification to initiate product shipment. Choose to handle the delivery yourself or let Amazon manage it through their logistics arm. After deducting its fees, Amazon credits the funds to your bank account.


Q: Is there a registration fee for selling on Amazon in India?

A: Good news! Amazon has waived the registration fee for sellers in India. It’s absolutely free to start your journey on this e-commerce giant.

Q: How long does it take for my seller account to be activated?

A: Typically, the activation process takes around 15 minutes. However, in some cases, it might take up to 48 hours. Be patient – your Amazon debut is worth the wait!

Q: Can I sell anything on Amazon, or are there restrictions?

A: While Amazon provides a vast platform, there are certain restrictions on what you can sell. Make sure to check Amazon’s prohibited items list to ensure your products comply with their guidelines.

Q: Do I need a GST number to sell on Amazon in India?

A: Yes, you do. Amazon requires sellers to provide their GST information during the registration process. Make sure to have your GST number handy.


And there you have it – a comprehensive guide on how to register on Amazon as a seller in India! You’ve navigated through the twists and turns of the Seller Central, set up your account, and armed yourself with the knowledge to thrive in the world of e-commerce. Now, go ahead, list your products, connect with customers, and watch your entrepreneurial dreams take flight on the wings of Amazon! Happy selling!

Shitanshu Kapadia
Shitanshu Kapadia
Hi, I am Shitanshu founder of I am engaged in blogging & Digital Marketing for 10 years. The purpose of this blog is to share my experience, knowledge and help people in managing money. Please note that the views expressed on this Blog are clarifications meant for reference and guidance of the readers to explore further on the topics. These should not be construed as investment , tax, financial advice or legal opinion. Please consult a qualified financial planner and do your own due diligence before making any investment decision.