Today majority of people live life as it happens. They live life without any purpose or plan. They work very hard. They know what they are doing, but majority of them don’t know why they are doing.
Today I am going to talk about book and principal given by Simon Sinek “Start with Why”. He gave simple yet very powerful way of explaining leadership and power of WHY.
In research simon sinek discovered the pattern under which all inspiring leaders and successful business organization functions. All successful leader and businessman think act and communicate in an exact same way and it is completely opposite to everyone else.
Start With Why
To explain this simons sinek use golden circle of what, how and why.
Majority of companies communicate in following manner –
- What they do
- How they do
- Why they do it
Successful companies communicate in reverse order. Why > How > What
Simons Sinek gives success story example of Apple.
Dell normal company –
We make great computers – What
They are beautifully designed, simple to use and user friendly – How and Why
Wanna buy one? – NO
Apple exceptional company –
Everything we do, we believe in challenging status quo – Why
We do that by making beautifully designed, user friendly products.
And we happen to make great computers.
Wanna buy one? – YES
People don’t buy what you do, they buy Why you do it.
So way you communicate with people matters in business. Sinek makes a case that “very few people or companies can clearly articulate WHY they do WHAT they do. Think differently and start with why to increase your chance of getting success. WHY means purpose, cause or belief? WHY does you company exist?
This principle is true not only for successful company it is true for investment also. Before investing money you should clear your why for investment.
So today onwards Think different Start with Why, and see the difference.