LIC Launches Mobile App MyLIC and Super Sales Saathi. MyLIC app is for the LIC customers and Sales Saathi is for LIC Agent. MyLIC app allows LIC customers to manage their LIC policies, receive notifications for pending actions, and purchase new, personalized policies all in one place. This app is available for both android and iOS users.
Both apps are powered by LIC’s DIVE (Digital Innovation & Value Enhancement) platform, which focuses on faster service delivery, better security, and the use of advanced technology.
The basic idea behind this app is to make services more accessible for the LIC customers on the move. This will surely reduce paperwork, minimize in-person visits, and make policy-related services accessible at any time.
What is the MyLIC App?
The MyLIC app is a one-stop platform for policyholders where users can manage their policies, pay premiums, and access benefits information without visiting a branch or relying solely on agents. Along with that, the app also allows customers to buy policies online, complete e-KYC and even apply for loans without any paperwork. And one of the noticeable features is the option to revive lapsed policies through the app itself, which earlier required a time-consuming process.
Features of MyLIC App:
- Policy Management – You can view and manage all your policies at single place. You get a clear dashboard that shows details like maturity date, sum assured, bonus information, and next premium due date. You need to register policy in your account to view it.
- Premium Payment – You can easily pay premium online with a click of a button. The app supports UPI, net banking, cards, and other easy payment options.
- Benefit Tracking – You can check bonus detail and all the benefits related to your policy.
- Downloading Premium receipts – This app allows you to download all premium receipts with a click of a button.
- Downloading Premium paid certificate – You can download premium paid certificate for the income tax purpose using this app.
- Update Bank Details & Contact Details – MyLIC app allows you to update your bank details and contact details online.
- Online Policy Purchase – If you are planning to buy new policy you can make use of this feature to buy policy quickly without help from the agent.
- E-KYC and Paperless Loan – You can do e-kyc online as well as submit your loan application in the paperless mode.
- Lapsed Policy Revival
How to use MyLIC App – Step by Step
To install the “My LIC” (or “MyLIC”) app (which can be found in either the Google Play Store or the Apple App Store), simply do the following:
1) Find the “My LIC”/”MyLIC” app (be sure to check it’s from Life Insurance Corporation of India), download and install it.
2) Open “My LIC”/”MyLIC” and register using the mobile number that you used to create your LIC Policy.
3) Complete a quick verification of your account using either an OTP or e-KYC.
4) After verification, you’ll receive guidance to link any policies you currently have.
5) Congratulations, you now have a dashboard!
What is the Super Sales Saathi App?
The second app launched by LIC is Super Sales Saathi, which is specifically designed for LIC agents. It includes features like customer management, real-time updates, auto-reminders, and more.
Super Sales Saathi App: Additional Features
The app also includes
- Commission Management – All commission details and management can be done using this feature.
- Performance Summary – Agents can track their sales targets, earnings, and achievements. It shows clear graphs and reports.
- Business Leads – All business leads can be managed using this feature.
- Sales Sarthi
- AI-based suggestions,
- A digital sales kit
- Renewal Dashboard
Together, these features are expected to help agents work in a more organized and data-driven way.
MyLIC vs Super Sales Saathi App
| Feature / Aspect | MyLIC App (For Customers) | Super Sales Saathi App (For Agents) |
| Primary Purpose | Policy management and customer services | Agent productivity and sales support |
| Target Users | LIC policyholders and new customers | LIC agents and intermediaries |
| Key Functions | Policy tracking, premium payment, benefit updates | Customer management, sales tracking, follow-ups |
| Online Services | Policy purchase, e-KYC, paperless loan | Digital sales kit, AI-based suggestions |
| Policy Support | Lapsed policy revival feature | Real-time policy and customer updates |
| Automation | Basic self-service tools | Auto reminders and AI-driven insights |
| Dashboard | Customer policy dashboard | Performance and sales dashboard |
| Technology Base | DIVE digital platform | DIVE digital platform |
| Key Benefit | Convenience and reduced branch visits | Better productivity and higher efficiency |
FAQs
How to download? How does it work?
Visit the App Store or Play Store to download the app. Once downloaded, link your policy. If you’re an agent, use the Super Sales Partner app. Now you can take advantage of digital features.
Has LIC launched its digital app?
Yes, LIC has now become completely digital and has rolled out two new mobile apps — MyLIC and Super Sales Saathi.
What is the purpose of launching these apps?
These apps are part of the company’s efforts towards a more digital and user-friendly experience.
Can this also benefit ordinary people?
Yes, this app allows anyone to become an intermediary for LIC. This means a new earning opportunity.
How to download MyLIC app?
Visit the App Store or Play Store to download the app.
How to download Super Sales Saathi app?
Visit the App Store or Play Store to download the app.
