One of the most common questions I get from people is, how can I generate more sales?
How do I get more customers?
One of the biggest reasons why you don’t generate as much sales as you want, or you’re not getting as many customers as you want is this.
There’s a huge confusion in the marketplace in terms of the difference, the real difference, between marketing versus sales.
People are confused, and that’s why they use the term, marketing, and sales, marketing and sales.
Marketing and sales are all lumped into one thing. It is wrong, it’s very, very wrong. So let me define it for you once and for all.
Marketing and Sales Key Difference – How to Get More Customers?
What is Marketing – Marketing is anything and everything that you do to attract and keep a customer.
This means whatever you do for getting customers, acquiring a customer, and retaining customers are known as marketing.
Sales is what you do when now you are sitting across the table, face-to-face, or you’re on the phone with a customer to convert that lead into sales or money.
They’re two very, very distinct functions of a business.
Peter Drucker famous management consultant said it best, “The purpose of a business is to create a customer.”
So, therefore, a business only has the most two important functions innovation and marketing.
Innovation, and marketing, are what produce results. Everything else is cost. Remember – Everything else is cost.
So if you think about how most entrepreneurs operate, is they are what I call the doers of the business.
They are doing the work, they are providing the service, they are making the widget, they’re inventing the thing.
And then, whatever is left over, I’ll get to the marketing stuff, I’ll get to that.
That is wrong thinking.
If you want to grow your company, you need to shift your identity.
You need to put on a different hat. Shifting from a doer of the thing
to a marketer of the thing.
Whatever business you are in. If you want more customers. If you want to grow your business you need to remember that – You are in the business of marketing.
If you are in the real estate business, you may say that I am in the real estate business. You are not in the real estate business.
- Real Estate – You’re in the business of marketing your real estate service.
- Coaching – You’re in the business of marketing your coaching service.
- Vacuum Cleaner – You’re in the business of marketing your vacuum cleaner.
- Consulting – You’re in the business of marketing your consulting service.
- Video Sales – You’re in the business of marketing your video filming business, or whatever it is.
You are in the business of marketing.
So you need to make that shift from just a doer to a marketer.
So your focus is always on the acquisition, the retention, and the maximization of the value of a customer.
That is your role.
That’s what you do as an entrepreneur. Not just a doer, not just focusing on the doing. It’s not the thing that matters. It is the thing that sells the thing. It is the thing that sells the thing.
That’s why when I talk to entrepreneurs in my training, I ask them one question.
I say what’s your marketing budget? Oh, they say, oh it’s one percent, Or, it’s five percent, it’s ten percent.
I know they’re not that serious about growing the companies. They don’t get it, when marketing, it’s everything.
Marketing is the business. That is the business.
Or they might say something even worse, Oh I don’t have a marketing budget.
I just, I grow basically through referrals. I rely on referrals.
And I always say, you mean hope. Yeah, ’cause you hope to get the referrals.
You hope that someone will refer the business to you. It means you absolutely have no clue, and you’re not putting any importance on marketing.
Let me just say this. Unless and until you have a predictable and consistent way of acquiring a customer, you don’t have a business.
You have a hobby, you have a hobby. You’re not a serious entrepreneur.
So make that shift, knowing that if you want to grow your company, you want to create wealth, you want to build your business, you want to build your empire, you absolutely need to know that you are in the business of marketing.
You are a marketer of your thing, not a doer, make sense?
If now this is like a mind-blowing shift for you. Maybe it’s a mental breakthrough drop me an e-mail at email@example.com.