How to create a lucrative business offer/business proposal for the customer?
One of the most important things in the business is to make an irresistible business offer to the client. The offer that client never refuses.
See, price is only an issue in the absence of value. One of the things that you got to do, you got to let people know. They can’t say no to your offer.
Always remember when a consumer is making a buying decision, they’ve got a mental scale in their minds. Do I want to buy this or do I not want to buy this? It’s a game of price versus value. If the value is great enough, they have no problem paying their price.
But the price is always going to be an issue if you don’t offer enough value.
So today I’m going to teach you the seven traits of an irresistible business offer.
7 Irresistible Business Offers Traits
#1 Easy to understand
You don’t want your offer to be very confusing. You don’t need to put a lot of stuff in the offer. It makes it very confusing.
It should be a single line or one simple idea offer that the customer can understand correctly. Let me give an example.
If I was to ask you, okay, give me 100 Rupees. You are like, why should I give you 100 Rupees?
Oh, because I’m a nice person, I write good articles, I teach you, you get value, give me 100 Rupees. I don’t get it. I’m not going to give you 100 Rupees it’s very confusing, it’s a lot of different things.
But if I was to say to you that give me 50 Rupees and I am going to give you 100 Rupees in return, no gimmick. Real 100 Rupees give me 50 Rupees and I’ll give you 100 Rupees, no gimmick.
You see it’s a very simple proposition, you want your offer, you want your proposition to be very simple, very easy to understand, and very easy to say yes to.
#2 Highly Desirable
People don’t buy what they need, they buy what they want. And usually, we either buy something to avoid pain or to gain pleasure.
To avoid pain, meaning that there’s a problem that we have or multiple problems that we have, how is your product or service going to solve this problem?
Not just a thing but how is this going to help me to ease my concern, ease my stress, or gain pleasure by giving me something that I’ve been wanting for a long time.
So an offer is only truly irresistible, not from our perspective, but from the consumer’s perspective.
#3 High Perceived Value
Now, what do I mean by high perceived value?
It’s what it’s valuable to the consumers. I remember few days a ago, I saw the audiobook platform offer, At the cost of a pizza or even fewer hundreds of audiobooks with good quality is offered by Kuku FM. A lot of audio books cost just 399 Rupees.
It’s just information/knowledge, but it doesn’t have high perceived value to the consumers.
So yeah, the value is high, but it’s not high perceived value to the consumers.
So when your offer only has value but not high perceived value, from the consumer perspective, that is not good, that is not irresistible.
Assuming your idea is very, very clear, assuming it’s highly desirable, assuming it has high perceived value.
#4 Easy to Get
Suppose you have all those things, but it takes many, many steps or is very hard for the customers to say yes, or to buy, or to take action.
Now you have a sales prevention vehicle there. That doesn’t work that’s not irresistible.
Imagine I’m ready to buy. You have to have me fill out a 10-page thing and then I got to go to this website, and I got to put it in an envelope and I got to send it back to you.
That’s not easy to buy, even though I want it I like it that’s not irresistible.
#5 Believable and Credible
Have you heard of the saying before, it sounds too good to be true.
So sometimes when you’re making an irresistible offer the consumers think oh it sounds too good to be true. No different than I was asking you.
” Hey, give me 50 Rupees. I’ll give you 100″
Oh, what’s the catch? Why would you want to do that?
That doesn’t sound right. So that’s not very believable, and it’s not very credible. So whenever you’re making an irresistible offer, one of the very smart things that you could do is to give them a reason why you’re giving them such a good deal.
Why are you giving them such a compelling offer?
Maybe because this is a new product, you’re trying to gather customers, you’re trying to get testimonials, or maybe you have too much inventory.
That’s why you give them a discount, or maybe because you want to build trust.
Tell them that so now they know okay this is why you’re giving me a good deal. This is why this is so compelling.
#6 Low Risk or No Risk
You see this on TV, in infomercials, 30-day money back guarantee, 60-day money back guarantee, 90-day money back guarantee.
Because the consumer is thinking, well –
- What if I don’t like it?
- What if this product doesn’t perform the way that you say it would?
- What about this?
- What about that?
I don’t want to lose money. I don’t want to make a mistake. I don’t want to make a mistake in front of my family and then look stupid.
So how could you reduce or better yet eliminate the risk for the consumers when they want the offer and it’s easy to buy and it’s credible,
and you’re taking away the risk?
#7 Urgency
Now you just need to give them a reason why they need to buy right now because people procrastinate.
If you don’t give them a reason why they need to buy right now, they won’t buy because people don’t like risk.
People don’t like to make decisions.
Most people are not action takers, right?
They delay again and again and again, some time or maybe I’ll get in the future, guess what that never happens.
So give them a reason why they need to buy this right now. Now it could be a limited-time offer meaning this offer is only available during this time.
That’s a good reason. Or it can be limited quantity.
If that’s true, you only have so many of these units available for purchase, tell them that or maybe it’s a limited time bonus, that in order to get the bonuses you have to buy within this period of time, why you need to buy now, or maybe it’s a limited time discount in order to get this special price, preferred pricing you need to take action before this deadline Or maybe it’s only the first people will get this afterward then people won’t get that bonus anymore.
There are so many ways you could do this. But the bottom line is if you don’t give them a reason to act now they won’t act and that’s how you make them an offer they can’t refuse.
Final Words
So, if you are making a business offer to the client make sure it is irresistible so that client never denies it.
Whenever you are making a business offer visit this post, and check if you are making your offer lucrative/irresistible by checking the above points.
I am 100% sure the above traits will help you in creating a business offer that customers will never deny.
If you are facing any issues in creating a business offer do reach me at sk@moneyexcel.com.
