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How to master sales? – Art of Closing Sales

As you are reading this post, I am sure that you are associated with the sales profession or want to learn the art of closing sales.

In this post, I will share insight about sales and I am sure it will help you to learn the art of closing the sale.

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How to master sales? – Art of Closing Sales 

You see, in any sales conversation, any sales situation, there are three things that you can get out of it.

#1 Yes

The first thing that you can get out of it is a yes. And that’s nice, you close the sale, you make the commission, and now you can help the prospects solve a problem.

That your product or service is the perfect solution for this particular client.

And that’s awesome, you make some money. You make it rain, right?

#2 No

And the second thing you can get out of any sales conversation is a no. And it’s perfectly fine to get a no because then you know you don’t need to waste time.

You can move on to the next prospect.

Remember the SW formula.

SW Formula 

  • Some Will
  • Some Won’t
  • So What
  • Someone is Waiting

Someone is waiting for you to offer your product and service to them.

So that’s okay, you get a quick no. 

#3 Lesson

Now the third thing that you can get out of any sales conversation is what, it is a lesson.

Now, what do I mean by a lesson?

That is when you know, you know what, I’m probably not gonna close this deal, and that’s okay.

You’re not attached to the sale. But instead of just getting off the phone, you’re gonna have a lesson.

So you know you’re not gonna get that sale, but you’re not getting off the phone yet, because as a sales professional,

as a closer, it is not over until we say it’s over.

You don’t let the prospect reject you, you reject your prospect.

So you know you’re not gonna close the sale, and then you’re gonna say hey, you know what, Mr. Prospect, before I get off the phone, exactly what are you gonna do with this problem?

Now you go back to the need. You can have some fun, you’re gonna test out your new line. You’re gonna test out different scripts.

He’s just gonna, treat it almost like a role play. You know you will not get a sale. And that’s perfectly okay.

Sometimes what happens is when you’re not attached, you’re just having fun, you’re trying to get a lesson, it might turn into a yes.

What you don’t want is somewhere in between.

You see, when you’re talking with the prospect on the phone, right, you want a yes client. Now what do I mean by a yes client?

It means it’s the perfect prospect for you and it’s someone that you want to help.

Or you want a no, you know what I’m talking about. Those prospects, like no, I don’t wanna work with that person.

It’s a no, or even just not a good fit. And that’s perfectly fine.

You have a yes, you have no, here’s what you don’t want, somewhere in the middle. Between the yes and the no, it is hell.

Somewhere in the middle, in between maybe, wishy-washy, they’re curious but they’re not committed, you do not want that.

That is hell. So a Yes client or No client but no hell.

Sometimes when you are selling the high ticket, when you are asking for a lot of money, it’s a bigger transaction side.

Sometimes, not all the time, but sometimes you might wanna slow down the transaction. You might wanna slow down the sales process.

So your prospect might say to you hey I’m ready do business right now, I’m ready to go, let’s go, I wanna hire you.

You might take a step back. So they are like somewhere in the middle, they’re not quite a yes client yet, you say you know what, Mr. Prospect, let’s slow down things a bit.

Here’s how I work with my clients. Before I take on any new client, I have these three criteria. And you list out all those criteria.

This is what I’m looking for in a client, is that you, does that make sense, are you comfortable with these terms.

If you’re not, that’s okay, it’s perfectly okay to say no to me,

we can slow things down, we can stop here, and you and I don’t have to do business. 

And you slow things down. From there, you turn them from an interested or just curious client, somewhere in the middle, you turn them into a hell yes.

Yep, this is exactly what I want, this is exactly what I need.

Okay, now we can then talk about money.

Yes, or No, what you don’t want is in the middle.

Hell, so remember three things you can get off in a conversation, a yes, a no or a lesson.

Have some fun with this. 

Shitanshu Kapadia
Shitanshu Kapadia
Hi, I am Shitanshu founder of I am engaged in blogging & Digital Marketing for 10 years. The purpose of this blog is to share my experience, knowledge and help people in managing money. Please note that the views expressed on this Blog are clarifications meant for reference and guidance of the readers to explore further on the topics. These should not be construed as investment , tax, financial advice or legal opinion. Please consult a qualified financial planner and do your own due diligence before making any investment decision.
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