Persuasion is extremely important in Life. Today, I am going to teach you three proven persuasion tactics to get what you want from your friends, family, boss, coworkers, or from anybody you come across.
When you can persuade others, you can get whatever you want. You can get other people to do large favors for you. You can get special treatment and free upgrades in places like clubs, restaurants, or on airlines. And you can make more sales and influence other people to join your team or to work with you.
Not only that, life becomes easier. Imagine if you could get anyone to do whatever you asked, anytime, anywhere. How much easier would things be for you? Never hear the words no again.Â
Now, before I reveal these three secret persuasion tactics, you must promise you will only use them for good, not evil.
These secrets are simple tricks you can use to stop hearing no and start hearing yes more often. After reading this post, you will become a skilled persuader and be able to influence anyone to say yes to you.
So if you’re going to use this information for evil, stop reading. Now, if you’re still here, assume you’re going to use these secrets for good, and these secrets I’m about to reveal on anything new. You might have even heard of some of them already.Â
But, I encourage you to read with an open mind. You might learn something new. With that said, we’re going to start off with very practical and easy-to-use persuasion tactics.Â
3 Proven Persuasion Tactics – How to Influence & Get What you Want?
#1 Because
The first secret is adding the word because to any request you make. The first persuasion tactic was proven by Harvard social psychologist Alan Langer. What she discovered in one of her social experiments is that people are more likely to do a favor if we provide a reason for asking.Â
In her experiment, she went to a library where they had a photocopying machine, and she asked the people in lying a favor. She said, Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush?
94% of people let her skip ahead of them when asked this question. But when she said, Excuse me, I have five pages. May I use the Xerox machine?
Only 60% of the people complied. She tried again, but this time she said, Excuse me, I have five pages. May I use the Xerox machine, because I have to make some copies? And 93% of people let her skip ahead.Â
This experiment proves that just by adding the word because after a request, you are significantly more likely to get the other person to say yes, even if the reason for asking is obvious. This works because it gives people a reason to comply. So from now on, when making a requestor asking for a favor, always add the word because and give a reason for asking.
#2 Rejection Then Retreat Â
This proven persuasion tactic was developed by some of the world’s top psychologists and salespeople. The way these persuasion tactic works is by asking a large request that you know won’t get accepted.
Then, once your initial request or offer is rejected, ask for a reasonable request and it’s much more likely to be accepted. Here’s an example.Â
Imagine a teenage boy asking his dad to stay out till 04:00 AM. The dad says no, but then the kid asks to stay out until just midnight. The dad is more likely to comply because he rejected the first time.
Here’s another example. Imagine you’re in a business negotiation. Let’s say you want three things from the person you’re negotiating with, but you are going to ask for ten things and they’ll say no. Then you say, how about five things? They’ll say no again. Then you say fine, let’s just settle for three. Then you get the deal done.
This next technique is extremely powerful and if done correctly, you will become more likable. You’ll gain authority and your ability to influence others will skyrocket.
#3 Celebrity Association
The Next secret is called celebrity association. When you are associated with celebrities, you come across with more authority, likability, and credibility.
Think about it. Why do large brands hire celebrities to be part of their commercials? And why do sportswear companies spend millions of dollars to sponsor professional athletes? It all comes down to trust and prestige. Celebrities are usually seen as extremely credible and trustworthy. So anything a celebrity endorses instantly becomes more credible and valuable, even if they are endorsing a product or service outside their field.
For example, a pop star singer endorsing a teeth whitening product by being in their commercial. The teeth whitening product borrows credibility and authority from the celebrity to get more people to buy. People think this celebrity trusts this brand, and so should I. So how can you use this in your day-to-day life to get what you want?
In conversation or even in business deals, you can quote or reveal the opinion of a celebrity that supports what you said. Even better if they look up to that celebrity. And that’s why so many entrepreneurs quote other celebrities like Steve Jobs, Warren Buffett, Bill Gates and so many more. It’s because they are borrowing credibility and authority to back up what they are saying in the irrational mind of humans. If a celebrity they look up to says something, they would probably believe it. And if they don’t believe or agree with what that celebrity is saying, they will rationalize it. So make sure to use your opinions and associations with celebrities in your daily life.
Maybe your friend has a connection with a celebrity, or maybe you were able to produce results for a celebrity with your product or service. You can mention that in conversation or in your marketing and use that credibility and positioning to your advantage.
Now that were just three proven persuasion tactics, but because you’ve made it this far into the article, I’m going to give you a bonus proven persuasion tactic.
#4 Reciprocity
The bonus-proven persuasion tactic is called reciprocity. This final persuasion tactic was proven by Dr.Robert Shaldini, a professor at Arizona state university. Harry Krishna used this tactic successfully in the 70s in airports and train stations where they would give a small gift such as a flower or a book to a passerby and not accept a gift back if they didn’t want it.
Because of this, the passerby feels compelled to make a donation because they received something first. This method was so effective at getting donations that airports and train stations had to restrict the areas that these people could solicit and they had to have signs that tell people that the Krishnas are soliciting there.
That’s the power of reciprocity. And think about the godfather. He did a favor for a bunch of people and now those people owe him. Whenever he needs something done, he can ask those people and they will feel obligated to return the favor. That’s the power of reciprocity.
So if you want someone to do something for you, give them a gift or do something for them first. So when the time comes that you need a favor, they will feel obligated to obey your command. What topic would you like me to cover next? Send me an e-mail at sk@moneyexcel.com